SNAP SHOT OF SECTOR EXPERIENCE

BUILDING & CONSTRUCTION

 
Two women shopping as customers in front

RETAIL

Without coming out 'all guns blazing', our head of Brand Control has over 20 years experience in Advertising and Marketing, working on some of the Worlds coolest brands from Adidas, PacBrands, Fitbit to Grosby - just to name a few. As the retail sector becomes more competitive our passion lies in ensuring that your teams are aligned. From experience, most big brands have disconnection between the Sales and Marketing Team, that's where the TGDs come in. We know you probably already have a great brand and creative. Our services lie in reconnecting the marketing and sales story through our Charge & Trust Program™ or Drill Sales Training™. We aim to realign and connect these two teams for success. 

TGD_star_green.png
Construction%20Management_edited.jpg

We are currently working with a number of companies in the Building and Construction sector. In these challenging times we can provide our troops as an outsourced sales and marketing function, to develop our client's brand story and operational sales business picture. Our Under Cover Ops team has also been engaged to review team capacity and the skill set required for an effective marketing and sales function. 

TGD_star_green.png
Screen Shot 2020-07-06 at 8.36.44 pm.png

BANKING & FINANCE

Our Director of Sales Force spent over 20 years in Banking in various Executive Leadership, Sales & Performance roles, providing team training and implementation of new Sales Methodologies. We have recently been engaged to work with a finance technology startup to design and develop their Sales Team Structure and Branding. Our unique approach is about connecting your team's daily activities with or without technology, for an exceptional customer experience.

TGD_star_green.png
Happy preschool age children play with c

CHILDCARE

Childcare and Holiday Programs are vastly becoming a competitive category. We have experience in developing Marketing Strategy, Customer Journeys, CRM Implementation as well as competitive Centre Manager Sales and Customer Engagement Training. It's imperative that your front line forces are selling the same story as your brand and acquisition marketing campaigns.

TGD_star_green.png
Screen Shot 2020-07-06 at 8.35.08 pm.png

NOT FOR PROFIT

We have significant experience working with not-for-profits, totally redeveloping brands and business sector reputations through strategic marketing and sales strategies. We also have experience recommending and implementing customer relationship management platforms. 

TGD_star_green.png
Screen Shot 2020-07-06 at 8.36.52 pm.png

EDUCATION

The Education Sector is now an extremely competitive one with many Universities and even Schools investing $$$ in Marketing, and somewhat pestering Sales Strategies. Our Team has experience in Marketing as well as working with Schools, and more recently Monash University to develop a Customer Relationship Management Strategy to align with their acquisition marketing. We were also asked to tender and manage the appointment of the digital CRM platform to ensure this was successfully integrated with the Operational Sales Structure, embedded by our Sales Force Team.  In this instance our Brand Control team worked in partnership with their Creative and Digital Agency.

TGD_star_green.png
Screen Shot 2020-07-06 at 8.36.59 pm.png

SPORTS & RECREATION

We generate excitement, engage communities, build commercial value, increase revenue and drive results across key areas such as marketing, media coverage, sales, fan and influencer engagement, digital and social audience reach, organisational trust and customer satisfaction.

TGD_star_green.png
Screen Shot 2020-07-06 at 8.37.05 pm.png

SENIORS

Our experience spans all products and services important to Baby Boomers or Seniors, including automotive, aged care, finance, government, healthcare, retirement, technology, tourism and travel. The Generals Daughters applies a specialised perspective across Sales & Marketing that only comes from a deeper understanding of the 50+ market and audiences. For instance, you may require the best media to reach Seniors, or direct marketing that works for Baby Boomers . Whatever your needs, we will tailor our resources to produce the best solutions and outcomes.

TGD_star_green.png